CORE SERVICE PILLARS: Made In Miami SEO · PPC · Website Design & Development · Branding · CRM / Technology / AI Consulting

Strategic foundations that drive growth, clarity, and operational scalability.

Marketing Strategy & Consulting

Campaign planning, funnel architecture, GTM strategy, and media planning.

Brand Strategy & Messaging Architecture

Positioning, naming, story structure, tone of voice, and differentiation.

CRM Strategy, Implementation & Training

HubSpot consulting, platform integration, lead flows, lifecycle automations, training, and technical support.

AI & Automation Strategy

Intelligent workflows, chatbots, internal automations, and AI-powered marketing systems.

Customer Journey & Funnel Mapping

Mapping lifecycle stages from first touch through retention.

MarTech Stack Evaluation & Migration

System audits, tech stack transitions, vendor selection, and integration planning.

Fractional CMO & Embedded Marketing Support

Strategic oversight and internal team augmentation for brands in growth or transformation.

Performance marketing infrastructure to attract qualified traffic and capture demand at scale.

Search Engine Optimization (SEO)

Technical SEO, content optimization, link strategy, structured data, and competitive analysis.

Artificial Intelligence Optimization (AIO)

Structured content for LLMs, semantic optimization, voice search, and AI-native discoverability.

Pay-Per-Click Advertising (PPC)

Google, Bing, YouTube Ads strategy, buildout, optimization, and reporting.

Paid Social Advertising

LinkedIn, Facebook, Instagram, X, etc. campaigns tailored by audience, platform, and objective.

Display & Programmatic Advertising

Programmatic display, audience targeting, dynamic creative, and DSP management.

Video Advertising (Pre-Roll & Mid-Roll)

Cross-platform video ads across YouTube, publisher networks, and in-app inventory.

Digital TV Advertising (OTT & CTV)

Ad placements on Hulu. Disney+, Roku, FireTV, and other smart TV platforms.

Geo-Targeting & Geo-Fencing Campaigns

Location-based campaigns for national brands, franchises, and event activations.

Influencer & Affiliate Campaigns

Creator partnerships and pay-for-performance affiliate marketing.

Optimizing user behavior, journey flows, and conversion paths to maximize ROI.

Conversion Rate Optimization (CRO)

UX testing, A/B experimentation, behavioral analysis, and optimization.

Email Marketing

Lifecycle campaigns, segmentation strategy, and CRM-synced messaging.

Marketing Automation

Triggers, journey logic, lead scoring, and revenue tracking flows.

Retargeting & Lead Nurturing

Multi-channel nurture campaigns across email, display, and social.

Translating strategic thinking into brand systems, marketing assets, and digital environments.

Brand Identity Design

Logos, typography, color systems, iconography, and brand style documentation.

Brand Collateral & Graphic Design

One-pagers, pitch decks, marketing materials, social templates, and event signage.

Content Strategy & Copywriting

SEO copy, campaign messaging, landing pages, email sequences, and voice consistency.

Web Design & Development

WordPress, Webflow, Shopify, and custom CMS development with conversion-first UX.

Landing Page Design & Development

Custom-built landing pages tied to paid campaigns and optimized for performance.

Creative Direction & Asset Production

Video, photo, motion graphics, and digital asset creation for paid/owned campaigns.

Organic Social Media Management

Calendar planning, light content publishing, and reporting — offered only as supportive service when scoped.

Clarity through tracking, measurement, and insight-driven iteration.

Analytics Configuration & Reporting

GA4 setup, Google Tag Manager, Looker Studio dashboards, and custom KPI design.

Attribution Modeling & ROI Analysis

Multi-touch attribution, CAC/ROAS reporting, and cross-channel investment insights.

First-Party Data Strategy

Data capture systems, privacy-compliant tracking, and post-cookie architecture.

Tactical support, technical infrastructure, and marketing enablement.

Hosting & Website Maintenance

Plugin updates, uptime monitoring, performance tuning, and dev support.

Sales Enablement & Internal Collateral

Branded sales decks, internal docs, onboarding materials, and team-facing content.