Executive Summary

The Water Restoration Group (WRG) is a disaster restoration services company that operates throughout South Florida—including Miami-Dade, Broward, and Palm Beach counties.

For over 15 years, WRG has offered quality service and peace of mind to both homeowners and business owners alike during emergency situations of all kinds. Fully certified, licensed and bonded—WRG provides comprehensive property damage cleanup, restoration and reconstruction services including water and fire/smoke restoration, mold remediation, and asbestos abatement.

Primary Goal 1: Become the leading provider of disaster restoration solutions for residential and commercial property owners/managers in South Florida.

Primary Goal 2: Be regarded as a reliable, values-driven company that is committed to establishing long-term relationships with property owners and managers, employees, and community partners.

Provide impeccable service with honesty and integrity for all disaster restoration projects.

Be the most trusted name in the industry, recognized for keeping its clients’ best interests as the top priority.

Services Summary

FOR RESIDENTIAL AND COMMERCIAL PROPERTIES. CLICK BELOW TO SEE SERVICES LIST.

Water / Flood Extraction

Drying and Dehumidification

Water Damage Restoration

Fire Damage Restoration

Smoke Damage Restoration

Storm Damage Restoration

Mold Removal / Remediation

Asbestos Abatement

Biohazard Cleanup

Sewage Cleanup

Crawl Space/Attic Cleanup

Tile / Carpet Cleaning

Odor Removal

Reconstruction

Appraisals

Market Analysis

Competitors In The Market

PRIORITIES & CONSIDERATIONS BASED ON COMPETITIVE LANDSCAPE & CONSUMER INSIGHT:

Brand & Marketing Side

• Good brand value positioning and customer focused approach.

• Impactful marketing materials with clear messaging and visuals.

• Appealing website and user interface (UI).

• Digital and photo/video content.

• Customer ratings/reviews/testimonials (BBB, Google Reviews, Yelp).

Business Side

• Cost structure and competitiveness of service offerings.

• Licenses, accreditations, memberships, affiliations.

• On-demand availability and responsiveness.

• Professional execution and technical expertise.

• Strong processes and management.

Commercial property owners, building associations, property managers, and residential property owners.

Overview

We are looking to maximize WRG’s digital marketing strategy, efforts, and budget—with a focus on conversions and tracking. The overall goal is to modernize the WRG website as well as deliver quality inbound leads to generate more business.

Would-be clients are increasingly more discerning, and there are a variety of damage restoration and repair service companies in the market. Thus, WRG must distinguish itself not only with the quality of services it provides, but in the way its brand engages with consumers—establishing a professional identity and positive connection with them in support of the company’s overarching mission, vision, and values. WRG needs attentive, comprehensive web design/development and marketing services to:

• Further cultivate its brand identity to differentiate itself from competitors and generate interest.

• Analyze what others are doing in the industry to find out what’s working / what’s not, and use that insight to its fullest advantage.

• Reach consumers using a combination of technical and creative marketing tactics.

• Highlight the company’s value proposition.

• Grow overall awareness.

• Gain credibility.

• Get customers.

1. Website Design & Development

Design and develop a new corporate website to promote client's services and serve as a resource and contact point for prospective clients to engage.

WHY IS YOUR WEBSITE IMPORTANT?: Your website is the hub of your digital world. Customers and clients use websites as a measure of how trustworthy and professional a business is. A modern, fast and compelling website builds trust in your brand and converts sales.

2. Search Engine Optimization (SEO) & Pay-Per-Click (PPC) Advertising

Provide comprehensive monthly SEO, PPC, and website management to grow online presence/visibility, improve organic search engine rankings, increase web traffic, and drive conversions.

WHY IS SEO IMPORTANT?: Search Engine Optimization (SEO) is a crucial, baseline component of every online marketing measure. after all, a website can only be successful and receive a large volume of qualified traffic if it is visible and listed high in the rankings on Google and other search engine results.

WHY IS PPC IMPORTANT?: A Pay-Per-Click (PPC) Google Ads strategy serves to increase exposure to target customers and further “convince” Google of your site's worthiness, therefore displaying it more often in search results.

Phase 1

Phase 1 will commence upon acceptance of the marketing proposal and terms, and timeframe will be established in conjunction with WRG at a later date.

Overview

NEW CUSTOMIZED FRONT-END WEBSITE, WITH FEATURES LISTED BELOW:

• Content Management System (CMS), WordPress.

• Responsive design in HTML / CSS.

• Google Analytics and social media integration.

• SEO optimization friendly URLs.

• Cross browser and mobile compatibility.

• Email notifications.

• Approximately 10-12 pages.

INCLUDES:

• Overall design, development, programming, testing, and deployment.

• Copywriting or editing as needed of content and digital assets.

• Creation of new iconography.

• Photo and image curation with all stock licenses included.

• Creation of new iconography.

• Publishing temporary landing / splash page.

Strategic Approach

The goal is to build a modern and intuitive website for the purpose of highlighting WRG as a premier provider of restoration services in South Florida. To help deliver conversions in the form of contact form submissions and phone calls, we will aim for a lean design with segmented calls-to-action (CTAs) to very clearly present WRG’s service types according to target groups.

During the website creation process, we will lead design and content efforts to ensure that the site accurately represents the brand’s mission, vision, and values in collaboration with the WRG leadership and marketing team.

Industry and Comparative Analysis

We will use the competitors already listed above to compare design, features, functionality, and content.

Process

DISCOVERY, DESIGN, DEVELOP, TEST, DEPLOY

We will begin by analyzing your needs and wants as it pertains to your digital presence. This will be done in conjunction with collecting/cataloging all relevant company brand product and service information (including written and visual assets).

We will work on the front-end design and present it for review. Once draft version is reviewed with your team, we will workshop any necessary/requested edits, changes, and/or additions.

One-Time Fee: $7,000

Phase 2

Phase 2 will commence on a mutually agreed upon start date and after an initial website audit, competitor analysis, and digital assessment. Services will continue monthly.  

Phase 2 will include SEO and PPC execution, as well as website hosting and management.

SEO - Scope of Work

SEO STEP 1 - ONBOARDING

Initial review and analysis as well as execution of baseline on-site Search Engine Optimization (SEO) services.

Full Website & SEO Audit

• Research, assessment, and overall recommendations.

Competitor Analysis

• Examine and analyze up to three competitors, their strategies and marketing efforts to mine for opportunities.

Onsite Optimization

• Page /search indexing, header tags, user interface, footer menu, breadcrumbs, content, CTAs, etc.

Technical SEO

• Mobile optimization and responsive score, load speed, AMP, Schema markup, HTML sitemap, robots.txt file, sitemap.xml file, SSL, etc.

Google Analytics Audit & Setup

• Audit, setup, and optimization (configure accounts, manage codes, properly set goals / tracking, add traffic filters, etc.).

SEO PHASE 2 - ONGOING

Includes continued execution of technical optimization tasks in Phase 1.

Backlink Strategy

• Analysis of backlinks coming to site and taking action as needed.

Link Building

• Mirror competitor link profiles, directory citations, content submissions, image sharing, backlink request outreach, etc.

Keyword Research & Management

• Market-specific and long-tail keyword research.

• Keyword implementation.

Reporting & Tracking

• Monthly keyword performance, page rank, and web traffic reporting.

Monthly Management Fee: $3,750

PPC PHASE 1 - ONBOARDING

Initial research, planning, and setup of Pay-Per-Click (PPC) campaign.

• Evaluation of company, market, ad sets, keywords, and existing PPC campaigns.

PPC PHASE 2 - ONGOING

Includes continued execution of technical optimization tasks in Phase 1.

• Optimization of ad content for conversion.

• Strategic bidding to ensure effective ad spend.

• Inclusion of negative keywords as needed.

• Monthly and as-needed reporting of findings.

Monthly Management Fee (20% Of Budget): $1,200
Monthly Ad Budget: $6,000*

*Paid directly to Google Ads platform for the purposes of advertising.

MONTHLY WEBSITE HOSTING AND MAINTENANCE SERVICE PLAN INCLUDES:

• Managing all server-side issues.

• Updating any plugins and third-party integrations.

• Removing any malware or infected code.

• Ensuring that the IP address on file is the same between the host and the URL.

• Troubleshooting issues when the site experiences any technical and programming issues.

• One hour of basic content populating and formatting.

• One hour of graphic design services.

Monthly Fee: $425

Acceptance Form

The above proposal is for described work only and is based upon acceptance within 30 days. All monthly fee items are to be paid on the first of the month, or according to a mutually agreed upon payment schedule accounting for campaign launch. Minimum contract term is 6 months from the date of campaign launch. Early cancellation obligates client to pay 50% of remaining, unbilled services for the minimum contract term. Any applied discounts become billable upon early cancelation. The project will commence on the date of the first call or meeting with client after receipt of initial payment for related work, full set-up fee, or other mutually agreed upon amount. All payments are non-refundable.

Note: All budgets and scope of work (SOW) included above are subject to change per mutually agreed upon terms by the contracting parties. 

AGREEMENT TERMS